CASE STUDY — MERABI.CO
No system. No data. → 35-55% open rates.
S4 Study Skills · Education · Study Skills, SAT Prep & Executive Function Support
The Situation
The sends were going out. Nobody could tell if they were working.
S4 Study Skills had content. They had an email list. Sends were going out.
Sends were ad-hoc. Messaging was generic. Lists were not segmented by parent need or grade level. Nothing was timed to the academic moments when parents are actually making decisions about their child’s support.
Tracking was fragmented. There was no reliable way to evaluate what was performing. The founder was managing most of it herself with no repeatable framework behind it.
What we built
We built the system first, then let the content follow it.
- Weekly email cadence, segmented by grade level and parent need: SAT prep, executive function, ADHD support, general academics.
- Every campaign mapped to the moments parents actually make decisions: SAT season, summer planning, and back-to-school.
- Weekly blog built around the search terms parents use when they are actively looking for help.
- Email, blog, and website connected into one system, all pointing at the same parent at the same moment.
S4 went from founder-managed, ad-hoc sends to a marketing system that runs on its own rhythm, showing up for parents at the exact moments they’re ready to act.
Final result
The numbers that followed when the system started running.
Open rate performance is strong, but the clearest signal came off the page entirely — parents calling to reference a specific email or blog post they found helpful. That kind of response doesn’t show up in a dashboard, but it’s exactly what a system built around trust is designed to produce.
In the client’s words
“Working with Jessica has been an absolute pleasure. She truly understands our mission and consistently brings fresh, creative ideas to the table, often before we even know we need them. She takes initiative like no one else, staying ahead of trends and learning new tools.”
— Michelle, S4 Study Skills
What changed
Average email open rates hit 35–55% against an education industry benchmark of 20–30%.
Segmented campaigns averaged 30–40% opens. Peak campaigns reached 48–59%.
Executive Function and ADHD content averaged 50% open rates, the highest of all sends.
Parents started calling to reference specific emails and blog posts. Email became a direct line to inbound conversations.
Blog and resource pages topped site traffic. Organic search became the primary acquisition channel.
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