CASE STUDY — MERABI.CO

Scattered marketing → A system that runs.

Intelligent Conversations · Sales Consulting · Milwaukee, WI

The Situation

Strong reputation. No system to show for it.

Intelligent Conversations had built a genuine reputation in sales consulting over the years of relationship-driven work. The pipeline came through referrals, trust, and founder’s personal credibility.

Marketing was supposed to support that. It didn’t.

When merabi took over in late 2024, Intelligent Conversations had built a strong reputation in sales consulting. The marketing infrastructure told a different story.

Email open rates sat under 10%. A contact list of roughly 5,000 had accumulated bots and invalid addresses over time. HubSpot showed opens and clicks. Most of them were not real people.

The website was slow and unoptimized. Google Analytics was not set up. LinkedIn was quiet. Content went out when someone had time to write it. There was no quarterly strategy, no campaign framework, no way to know what was working.

What we built

Infrastructure first. Then a system that runs every quarter.

Full website rebuild: clearer language, stronger calls to action, faster load times.
Properly configured Google Analytics and Search Console.
Cleaned an email list from 5,000 contacts down to 500–700 verified, active addresses.
One theme anchors each quarter. One pillar asset feeds blog, email, and LinkedIn. Everything batched, scheduled, and tracked before the quarter starts.

The founder records one session per quarter. The system builds from there.

Final result

A system that runs itself, quarter after quarter.

Part of the email improvement came from list cleanup. Reducing from 5,000 contacts to 500–700 quality ones naturally raises open rates. The content also performed better once the list was clean. Both are true and both were part of the work.

In the client’s words:

“It finally feels like we have a real marketing engine. Marketing actually exists now, and it runs.”