CASE STUDY — MERABI.CO

900+ broken pages → 60% more visibility.

Direct Connect Auto Transport · Auto Transport & Logistics · Nationwide

The Situation

Google could see the site. It chose not to show it.

When merabi inherited this account, the website had over 900 non-indexed pages. Google had seen those pages and chosen not to show them to anyone.

The causes were typical of a site that had been touched by many hands over the years. Legacy pages from old campaigns still live on the domain. Duplicate content across multiple URLs. Broken internal links pointing to 404 errors. WordPress backend clutter with no clear structure.

Google’s crawl budget was diluted across hundreds of low-value URLs. The pages that actually drive revenue, service pages, state pages, route content, were competing with junk for crawl attention and losing.

What we built

We cleaned the house before we filled it with content.

Cleaned 900+ non-indexed URLs down to 574 = a 40% reduction that redirected Google’s attention to revenue-driving pages.
Built topical content clusters across 6 high-intent service categories, each with a pillar piece, supporting content, and internal linking.
Achieved page-one rankings in multiple niche categories, including travel nurse car shipping, military auto transport, and New York auto transport (#1 organic).
Active users up ~50% in 90 days, with content now surfacing in Google AI Overviews, ChatGPT, Gemini, and Perplexity.

DCAT went from a technically broken site Google wouldn’t show to a topical authority appearing in both traditional search and AI-generated answers. In under six months.

Final result

What Google showed us once the foundation was clean.

Page-one rankings are concentrated in the niche categories where we built the deepest content. Broader, more competitive terms are still in progress.

For hybrid car shipping specifically, DCAT holds a consistent page-2 position averaging 22–23, with around 36,000 impressions over 90 days. The trajectory is improving across all clusters.