The merabi Blog

Strategic insights for growing your business online

Featured

The Messy Truth About Starting Over

You know that feeling when Sunday evening rolls around and your stomach tightens knowing Monday morning is coming? That used to be me... even though I genuinely loved my job.…

jessica merabiOctober 8, 2025

Jessica, founder of merabi, writing in a notebook while working from a relaxed home office.

Marketing Guidance

What I Learned From 10 Years of Teaching That Made Me a Better Marketer

I spent almost a decade in a classroom before I ever wrote a single piece of marketing copy. And honestly? That's probably the thing that makes merabi different from most…

jessica merabiAugust 31, 2026

Case Studies / Results Search & Visibility

What “Cleaning Up” a Website Actually Means (And Why It Matters for Sales)

Direct Connect Auto Transport had over 900 non-indexed pages on their website when we started working with them. That's not a typo. 900+ pages that existed on the site but…

jessica merabiAugust 18, 2026

Business owner reviewing email marketing analytics on a laptop in a modern office, illustrating data-driven email strategy, audience segmentation, and campaign performance for service businesses.

Case Studies / Results

Your Email List Is Talking to You. Are You Listening?

Here's a number that stopped me when I first saw it. S4 Study Skills was sending emails to parents. Some of those campaigns were getting 48-59% open rates. Not 48-59%…

jessica merabiJuly 8, 2026

A founder speaking during a relaxed Zoom interview while a content strategist listens from another location, illustrating how one recorded conversation can be transformed into multiple pieces of content.

Marketing systems

How We Turn One 40-Minute Recording Into 30+ Pieces of Content

Most founders I talk to are spending 10+ hours a month on content. They're writing posts, brainstorming ideas, drafting emails, tweaking copy, and still feeling like they're behind. Our clients…

jessica merabiJuly 3, 2026

Content Strategy

Why Your Content Isn’t Converting (It’s Not a Writing Problem)

You've been posting consistently. You've invested in good writing. You're showing up. So why isn't it working? That's the question I get from almost every founder I talk to. And…

jessica merabiJuly 1, 2026

Featured

The Messy Truth About Starting Over

You know that feeling when Sunday evening rolls around and your stomach tightens knowing Monday morning is coming? That used to be me... even though I genuinely loved my job.…

jessica merabiOctober 8, 2025

Marketing Guidance

5 Marketing Mistakes I Made (So You Don’t Have To)

We all know marketing isn’t exactly a steady stream, at least not starting out. It evolves and makes ripples around it. Although I’ve had the opportunity to help many businesses…

jessica merabiOctober 8, 2025

Marketing Guidance Marketing systems

Content Marketing 101: A Beginner’s Guide for Small Businesses

When I first started writing content over 5 years ago, I had no idea what the difference was between regular writing and content writing. I mean, aren't we all just…

jessica merabiOctober 8, 2025

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